In this article, ways to train teachers to use information technologies and increase their effectiveness were considered. Based on the analysis of the normative-legal framework and scientific-methodical literature on the studied subject, the specific features of the introduction of information technologies in the study of certain subjects were determined.

iron deficiency anemia considered a common disease in pregnant women. This disease has a negative effect on the fetus, both in a woman and in a woman. In the treatment of this type of anemia, both enteral and parenteral methods have been used to take iron preparations. This article provides a review of the literature studied about iron deficiency anemia during pregnancy.

In today's political landscape, the intersection of technology and public relations (PR) plays a pivotal role in shaping political communication strategies. This article explores the evolution of PR technologies in politics, focusing on key areas such as social media, data analytics, artificial intelligence, online advertising, and crisis management. By examining historical context and contemporary trends, we uncover how politicians and political organizations harness these technologies to craft messages, target audiences, and manage their public image. Moreover, we delve into the ethical implications and future implications of these advancements, shedding light on the ever-changing dynamics of political PR in the digital age. Through case studies and expert insights, this article offers a comprehensive understanding of the intricate relationship between technology and politics, highlighting the challenges and opportunities that lie ahead.

In today's fast-paced business environment, the role of Public Relations (PR) managers in shaping and safeguarding a company's image is critical. This article explores the main tasks of PR managers in promoting a positive perception of the company. From crafting key messages to managing media relations, crisis communication, and community engagement, PR managers play a multifaceted role in building and protecting the company's brand and reputation. By leveraging strategic communication tactics, they foster trust, credibility, and loyalty among stakeholders, driving business success. This article provides a concise overview of the article's content, highlighting the importance of effective PR practices in today's competitive marketplace.

The article talks about the fact that the formation of literacy of preschool children with the help of fiction is an important tool.

The article talks about the fact that the formation of literacy of children of

preschool age with the help of fiction is an important tool.

This article talks about the methods of teaching hearing impaired children in regular classes and their place in society, and the work being done for this purpose. Examples of the effective activity of pedagogues, their deep and diverse professional knowledge, methods of education are presented.

The article is devoted to the study of a person-oriented approach in the process of teaching a foreign language. Based on the analysis, the main aspects and values ​​of the approach under consideration are identified, and the main requirements for the effective implementation of a person-oriented approach are highlighted.

 This study explores the relevance of creative self-development mechanisms in the preparation of future teachers, focusing on activities such as reflective practice, project-based learning, and experiential learning. Employing a mixed-methods approach, the research integrates quantitative data from surveys with qualitative insights from interviews and focus groups involving 200 future teachers. The findings reveal high engagement in creative self-development activities and a strong perceived positive impact on teaching efficacy and student engagement. Reflective practice emerged as particularly influential, while challenges such as time constraints and lack of institutional support were identified as barriers. The study underscores the importance of integrating creative self-development into teacher education programs and suggests that enhanced collaboration and mentorship can further foster creativity. Future research should examine the long-term impacts and explore the role of technology in creative self-development.

In this article, the issue of the place of works of Uzbek composers for piano performance in the art world of Uzbekistan was considered. It has been revealed how important the current school of composition is for today's artists.

This article talks about the situation and its condition in the preschool education system of Uzbekistan on the eve of the new stage of reforms.

In this article, the creation of the legal basis for deepening reforms in the preschool education system and its condition is discussed.

This article describes innovative approaches to attracting foreign investment, such as digital platforms and online resources, blockchain, marketing campaigns and promotions, and others. These innovations can help increase the flow of foreign investment into the country and promote economic development.

This article presents ideas about the correct formation of speech in preschool children, causes of speech defects, analysis and ways to correct them.

his article delves into the intricate process of simultaneous translation, focusing on the factors that contribute to speech compression during real-time interpretation. Simultaneous translators face a myriad of challenges as they strive to convey the essence of spoken language from one tongue to another within strict time constraints. This study examines the impact of time limitations, linguistic disparities, cultural context, cognitive load, and technical constraints on the compression of speech. Understanding these factors is essential for both translators and those seeking their services, as it sheds light on the complexities involved in maintaining accuracy and meaning while compressing speech in the context of simultaneous translation.

The article provides information about the advantages of using modern educational technologies in art classes, the essence of the pedagogical process of the art teacher, and the joint activities of the teacher and the student.

the article examines the scientific and theoretical aspects of the definition of genocide as an international criminal offense. The authors examine various documents adopted within the framework of international organizations and the opinions of experts on the definition of the international criminal crime of genocide.

The article provides information about the advantages of using modern educational technologies in art classes, the essence of the pedagogical process of the art teacher, and the joint activities of the teacher and the student.

This article reveals the game method necessary in physical education lessons in primary school, which is one of the important means of comprehensive education of children. Its characteristic feature is the complexity of its impact on the body from all sides: the game simultaneously provides physical, mental, moral, aesthetic and labor education. In the process of physical education, the game method contributes to the comprehensive improvement of movements and physical qualities, since it contains favorable prerequisites for the development of dexterity, strength, speed, and endurance.

Meaningful organization of cultural recreation and free time of the population, especially young people, development of folk creativity, amateur art and comprehensive support of young talents, and also Uzbek national through folk art the role of local cultural centers in preserving customs, traditions and values ​​and passing them on to future generations.

Interest in Uzbek folk instruments and their research began in ancient times. The article talks about the history and classification of national musical instruments. Information is provided about the research of musicologists who have shown zeal in collecting and studying traditional Uzbek music.

The article provides information about the fact that music reflects the emotional experiences of a person, that it has a good effect on emotions, and that its content is also a musical artistic image that expresses mental and physical states, and that music has an effective effect on the human body. This article provides some interesting information about the ability of music to treat mental illnesses other than stress.

In this article, the role and importance of interdisciplinary connection in the application of modern educational technologies, their content and essence, and the importance of their use in modern pedagogical education are highlighted. The urgency of the integration problem and difficulties in its implementation were also noted.

The article describes opinions on increasing the effectiveness of training future technology teachers for technical creativity and forming technical creativity skills.

In this article, the importance of crime prevention, the analysis and classification of normative legal documents regulating this field, the importance of preventive measures, the methods of their effective implementation, the role of the neighborhood in the implementation of crime prevention, preventive inspectors, citizens' self-government bodies and the public in crime prevention. cooperation with, measures for effective organization of cooperation and ways of implementation are written on a scientific basis.

The problem of ecology is relevant even in all corners of the earth's surface. Only the degree of its tension in different countries and regions of the world is characteristic. According to the same, one of the most dangerous environmental disaster zones has emerged in the Central Asian region, namely. "The complexity of the situation lies in the fact that it is caused not only by the denial of this problem for several decades, but also by the fact that almost all spheres of human activity in the region are under threat to the environment. We must not allow nature to be treated in the plural and arrogantly. We have bitter experience in this regard. Nature does not forgive such an attitude."[1] the false socialist ideological claim that a cell uniting people by nature has become a tragedy, especially for the lives of many people, one people and the nations of the Central Asian miptag.

This article examines and compares the concepts of "creativity" and "creative thinking" in the context of modern higher education, identifies their main characteristics and main functions. A comparative comparison of these concepts allows us to conclude that it is impractical to completely identify them. Special attention is paid to the issue of creative education, its role, purpose and objectives are determined. In addition, the author explains the importance of the transition from the traditional educational paradigm to an innovative educational paradigm that meets modern requirements imposed by international standards of higher education.

In this article, the views of the historian, linguist, scientist and writer Mukhammad Sadik Kashqari, who created his works and pedagogical knowledge, reflecting the issues of establishing the personality and his upbringing, on the development of Sufism. contribution and pedagogical views are discussed.

The article presents the importance of studying the impact of agrotechnical measures on the productivity of typical irrigated gray-earth soils, changes in the properties of typical irrigated gray-earth soils under the influence of fertilizers. In addition to a sufficient amount of organic and mineral fertilizers in the soil, attention should be paid to improving the soil structure. In order for the soil to be fertile, it is necessary to study its properties, composition and various processes occurring in the soil. The aim is to study the distribution of fertility indicators of typical gray-earth soils, the influence of erosion processes on them, the influence of anthropogenic factors and agrotechnical measures-irrigation, mineral fertilizers, organic fertilizers on soil fertility. Various types of crops, mineral and organic fertilizers affect soil fertility. As a result of the conversion of organic residues, the soil is enriched with nitrogen.       

This article discusses the theoretical foundations of the development of musical instrument performance competences in music education students of the higher pedagogical education system and the importance of piano pieces.

In this article, the manifestation of emotional resilience of a person in a stressful situation, its study by foreign scientists is analyzed. It is stated that emotional resilience as a personality trait consists of several components.

This article covers the researches of eastern thinkers and western psychology aimed at studying the problem of aggression, which is one of the manifestations of behavioral deviation that occurs during adolescence. Basically, in our article, a number of thoughts, ideas and theories aimed at studying the problem of aggression have been adequately discussed.

in this scientific article, the methodology of teaching pedagogy is based on the philosophical and special-scientific degrees of the methodology of science. It should be noted that all levels of methodology are interconnected and subordinate to each other, so they form a holistic system.

The article analyzes the concept of venereal disease, its essence, historical provenance, and stages of determining liability for transmittion of venereal disease, as well as its criminal-legal aspects. The attitudes and thoughts of scientists in this regard have been studied, and proposals and recommendations are developed regarding the improvement of liability for the transmission of this disease.

In this article, theoretical-methodological foundations of social-creative competence development in future pedagogues, cognitive-methodical system of social-creative competence development and development of social activity skills and creative competence in future pedagogues in the conditions of reforms are studied. Also, the integrative methodology of development of socio-creative competence was analyzed on the example of Pedagogical sciences.

In this article, the theoretical and methodological foundations of the development of the knowledge of the future physical education teachers about tourism are studied. Also, the principles of improving the system of training future physical education teachers and preparing them for pedagogical activities were analyzed.

In this article, the theoretical-methodological foundations of the development of knowledge about sports aesthetics in future physical education teachers, the practical methodical system of developing knowledge about sports aesthetics, and the effectiveness of developing knowledge about sports aesthetics have been studied. Motives for developing knowledge of sports aesthetics among future physical education teachers were also analyzed.

noise and vibration factors harmful to human health in the field of labor protection and life safety are considered. Noise and vibration negatively affect human health and performance. This article outlines noise and vibration criteria and measures against it.

Work in and out of the illumination of the place a big list. Birth regulatory coverage for the productivity of the production to increase to 15% will cause. The lighting in production and increasing the quality plays an important role in unum normalization to work. Labor protection and safety of life activity of the birth of lighting as an important requirement to be or not to be progressing in its norms related to human health. The coverage in this article the concept of birth, its norms and optimization issues lighting quotes

This article is designed to systematize diagnostic methodologies for the development of independent thinking in students, develop study and practical recommendations, reveal the results of correlational correlations between components of independent thinking and types of intelligence in students, identify indicators of motivation for independent thinking in students, develop student independent thinking.

Like other sciences, soil science has its own research methods suitable for science. These methods are suitable for soil specification as a natural body. First of all, it is necessary to distinguish the systematic (complex) approach in the study of the soil, which means studying it without separating it from the surrounding objects and phenomena, that is, the soil as a component (subsystem) of a large system (biogeocenosis, biosphere). 'learning. At the same time, the soil itself appeared in the form of small systems.

The 20th century the last quarter is Uzbek novel real reality whole complexity with cover get and him own fresh , own direction and in conflicts reflection to continue with character changed . Most the important thing is that epic reality image with characters the spirit image synthesized . Epic in the narration psyche of the image increase , different so to speak , of reality characters the psyche  historical image through reflection delivered present Uzbek in his novel of psychology from development proof will give .

This article discusses the analysis and translation of the concept of love in Uzbek and English, focusing on the novel "Scorpion from the Alter" by Abdulla Qadiri.The annotation presents examples from the novel to illustrate the expression of love. It highlights the character Nadira's love for her brother Anvarjon and analyzes specific sentences to showcase the nuances of love conveyed in the original Uzbek text. The author provides translations of these sentences into English, discussing the preservation or adaptation of the love-related elements during the translation process.

This article reveals the importance of forming visions of various aspects of matrimonial maturity (physiological, sexual, economic, spiritual, social, psychological) as well as factors of matrimonial acquisition, perceptions of family life and influence on family strength, and the age of marriage, characteristics of marriage motives, dates and conditions of pre-marriage dating.

From the presentation of the educational system to the active solving of problems and the development of specific solutions, from the mastering of individual subjects to the multidisciplinary study of complex life situations, the cooperation of teachers and students in choosing educational content and methods. This transition is associated with a change in value indicators in education. Value indicators of primary education determine personal, social and state orders for the education system expressed in the requirements of the State Education Standard. In this article, one of the important tasks of state orders is the gender approach and its features in teaching foreign languages ​​to elementary school students.

The article discusses the effective use of multimedia tools in She language classes, multimedia technology and the requirements for creating assignments and their presentation. The opinions of scientists and Methodists are analyzed.

This article provides information about the color of fine art and the meaning of composition in painting, its basis in colors and some concepts of composition.

this article presents the theoretical basis of improving the methodological preparation of students for the development of expressive reading skills among future primary school teachers.

Today, the socio-psychological components of the professional activity of general practitioners and its stress potential remain without due attention from researchers. Specialists from various fields are trying to fill the very concept of a general practitioner with meaning and, on this basis, determine its main functions and problematic aspects. However, as practice shows, there is a lack of a unified approach to this problem [1,2,3,4,6]

This article provides information about teachers and students of Professor Rozibi Khodzhaeva. The teacher-apprentice tradition in teaching the Dutor instrument is unique

If every nation loves its national musical heritage, honors the traditions of its ancestors, appropriates and appreciates it, it can also appreciate the art of other nations. After all, the musical traditions that have reached us are proof of the strength of the chain of generations. In this regard, it is worth noting that the history of national musical instruments, which are the spiritual wealth of our people, and the instruments that belong to their production and polishing, have preserved their artistic and aesthetic potential at a high level. Studying, researching and passing them on to future generations is one of the urgent issues of our time, as well as the unique sound of the nay.

In this article, the influence of a binary microwave on the structure formation processes of a cement Binder is studied with the widespread use of methods of differential-thermal analysis, X-ray and electron microscopy.

This article presents the results of studies on the water requirements of the binder of ash spark and limestone-based binary additives to the composition of cement, the duration of hardening, the separation of water, the penetration in the process of hardening cement stone, its strength and other similar properties.

This article presents the effect of the binary microwave and polycarboxylate superplastifier on the rheological properties of the concrete mixture. Studies have shown that the inclusion of a complex additive based on a binary microwave and superplastifier in the composition of a concrete crust increases the mobility, fluidity and viscosity of a concrete mixture.

This article explores the key drivers of economic growth, challenges for sustainable development, and strategies for promoting inclusive growth. It discusses the importance of innovation in infrastructure investment, human capital development and economic growth. The article also highlights income inequality, environmental degradation, and political instability as obstacles to sustainable development. Strategies such as social safety nets, financial inclusion, and policy alignment with the Sustainable Development Goals are proposed to promote inclusive growth.

Results of the study of САFА plasticizing additive effect on grinding fineness, granulometric properties of concrete, obtained by combined grinding of the klinker with САFА additive in a spherical mill are given in the paper.

This article highlighted the most important prerequisite for creating a system of the optimal management model of regional tourism development, the theory of optimal development of the regional economy and the consistent application of the principle of optimality to management.

 The article analyzes the issues of the aesthetic nature of work in personal development, the formation of aesthetic feelings in the process of work, the diversity of work, the ability of a person to show and develop his creative power and abilities due to work, and the features of work in improving human spirituality. 

The article examines the features of the functioning of the address you in the corporate etiquette of French companies in the context of a polylogue of cultures of professional communication.

This article is about the definition of musical instruments, that is, the structural aspects of their formation, information related to their performers, and the practice of performing folk musical instruments, which have been formed and improved since the Middle Ages.

This article discusses the folklore art of the Uzbek people, folklore-ethnographic communities and the history of their development. The history of musical folklore and the process of education and training in musical folklore are widely covered. Examples of folklore song performance are cited. There were also opinions about the art and performance of Dostanchilik.

This article has been prepared based on a study devoted to the problem of transmitting cultural context when translating a work of fiction. The study is based on two accompanying works of fiction authored by Marcel Pagnol.

In this article, the comparison of the verb word category in Uzbek, Russian and Karakalpak languages, the category of declension in verbs, the command declension, their alternatives in Russian and Karakalpak languages, similarities and differences were studied.

This article examines the multifaceted aspects of comprehensive development of students and reflects on the importance of continuous learning and growth in education.

In this article, the understanding of the module-credit system created in the system of higher education, as well as the advantages of this system for students, as well as the positive and negative aspects of the module-credit system, and the pedagogical views of students about this system are widely covered.

this article discusses the problems of the educational system of Uzbekistan and the possibility of solving these problems with the help of modern educational technologies. Opinions on the design of the educational process are also presented.

This article discusses the ceremonies and their description in folklore music art of Surkhan oasis. Also, the development conditions of folklore music art in the Surkhan oasis will be highlighted.

80 patients with acute ischemic stroke were examined. Of the 80 patients studied, 69 (86.25%) patients had PICN according to the MoCA scale. The average number of points according to the MoCA scale was 21.71±3.26. In accordance with the results obtained, all examined patients were divided into three groups: normal, moderate cognitive disorder (MCD), severe cognitive disorder (SCD).

We can see that the market of securities in our country is developing in the above pictures, but insurance organizations are lagging behind in this regard. If it is abroad, we can witness that insurance organizations are occupying high positions in the stock market. In the development trend of the modern economy, insurance organizations are one of the rapidly developing sectors and occupy a significant part of the financial market. Today, insurance companies are one of the active participants of the stock market.

Leadership competence is a crucial attribute for individuals seeking to navigate the complexities of higher education and beyond. This scientific article investigates the theoretical foundations of leadership competence in higher education students in Uzbekistan. Additionally, the study investigates the impact of academic experiences, extracurricular activities, and mentorship on the development of this essential attribute. The findings provide a solid foundation for educators, policymakers, and student leaders to foster the development of leadership competence within Uzbekistan’s higher education system.

This article, based on information available in the scientific literature, materials and periodicals, highlights questions about the religious policies of the Soviet government in Uzbekistan in the 20s of the 20th century.

As a positive result of modern globalization and informatization processes, the place of each country is determined by the level of development of science on the world scale. As a result, the importance of the role of education in the development of society has changed. At a new stage of development, education is performing qualitatively new functions. Education, in the era of modern globalization, knowledge is the main means of production. This makes it possible to start a new stage of development in the history of mankind. Uzbekistan, in its new stage of development, is showing its support for the reform of the education system and its efforts to train a generation of talented and creative personnel through educational development.

In this article, the comparison of the verb word category in Uzbek, Russian and Karakalpak languages, the past tense form of the verb, their similarities and differences were studied.

The results of students' educational activities and knowledge, and when talking about methods and methods of assessing skills, first of all, it is necessary to mention how preferable and effective the evaluation is. This and the evaluation of students' knowledge based on international assessment through the article methodology are discussed.

This article deals with historical thinking, social philosophy, historical spiritual and cultural heritage, the decrees of President Shavkat Mirziyoev "On measures to further develop the art of Uzbek national status", shashmaqom, folklore, folk rituals. will go.

The article deals with the problems  of legal reality, actual problems of legal theory and practice, legal education and an approaches to their solutions

This article discusses the features of football as a sport and its place in the system of physical education. The physical and psychological aspects of playing football are analyzed, as well as the role of this sport in the development of motor skills, coordination and teamwork. Methods of teaching and training in football are discussed, as well as the importance of its inclusion in the general physical education program for the development of physical qualities and the formation of a healthy lifestyle.

This article provides historical and analytical information about the period of development of Uzbek music from ancient times to the present day.

The article provides recommendations on easy and effective ways of using didactic games and songs related to the topic in the process of teaching English to preschool children, as well as on the formation of children's skills to participate in speech activities in a language other than their mother tongue.

In this article, the theoretical and methodological foundations of the development of the knowledge of the future physical education teachers about tourism are studied. Also, the principles of improving the system of training future physical education teachers and preparing them for pedagogical activities were analyzed.

In this article, the pedagogical conditions of forming the communicative competence of elementary school students based on folk games are studied, and the stages of its formation are analyzed.

In this article, Pedagogical model of preparation of future teachers for the development of national and general cultural competences in students are studied, its necessity and pedagogical foundations are detailed.

In recent years, questions about the health and physical activity of children have become especially relevant. With the development of technology and changing lifestyles, many children are spending more and more time in front of screens without receiving sufficient physical development. However, playing sports offers a wide range of benefits for children's bodies. They not only promote physical development, but also have a beneficial effect on many aspects of a child's health and overall well-being.

This article sheds light on the importance of the personnel policy carried out in the internal affairs bodies of the Republic of Uzbekistan, as well as some concepts related to this topic are analyzed and author's definitions for them are developed.

One of the main tasks of school physical education is to increase the level of physical development and physical fitness of students. According to many experts, a significant place in the process of physical education of the younger generation should be given to the development of strength abilities and, above all, speed-strength abilities. A high level of development of speed-strength abilities not only ensures a person’s successful work activity, but also has a positive impact on the development of his other motor abilities.

In this article, the fact that the role of theoretical thinking in the mental development of student-students is great.The fact that students learn to think, reflect and debate independently by reading and explaining literary works. It gradually talks about nature and society, about the formation of its own point of view, beliefs, views, critical thinking and its place in education and society.

The development of a rich vocabulary is fundamental to early education, with the understanding and use of synonyms playing a crucial role in this process. This study examines the content and instructional approaches related to synonyms in elementary school textbooks. Utilizing a qualitative content analysis methodology, a representative sample of textbooks from grades 1 through 5 was analyzed to identify the prevalence, instructional strategies, and contextual integration of synonym exercises. The findings reveal significant variability in the frequency and quality of synonym instruction across different textbooks. Effective textbooks employ diverse strategies, including direct instruction and contextualized learning, to enhance students' understanding and retention of synonyms. However, some textbooks still rely on less effective rote memorization techniques. The study underscores the importance of integrating synonyms into meaningful contexts and suggests improvements for curriculum development and teacher training. These insights aim to inform educators, curriculum developers, and policymakers, ultimately supporting more effective vocabulary instruction in elementary education.

This article analyzes the gradual development of philosophical views on the soul in Western philosophy. The article also describes the interpretation of the human soul in Eastern philosophical thought and the formation of philosophical anthropological views on man.

In this article, words related to the lexicon of professionalisms and crafts are analyzed from a linguoculturological perspective, to be precise, words and terms related to our national and traditional crafts are studied.

This article describes the processes of systematic implementation of Islamic values, ideas of Islamic religion, natural-historical development of our nation, social lifestyle, values, and traditions, which have become our national values. Today, the integral connection of Islamic values   with science in the life of young people, the effect of intellectual activity in the life of young people is gaining priority in the well-being of society and the satisfaction of human needs. Also, special attention is paid to the tasks of forming a high appreciation of Islamic values, educating people who respect the intellectual activity of young people in the society.

It is possible to consider the development of communicative competence of teenage students as one of the methods of development and self-expression of participants of the educational process. Thus, communicative competence becomes one of the main parts of personal success, competitiveness and personal satisfaction, as well as high professional level, which depends on the quality of education. Active and effective listening and being tolerant is one of the main conditions of constructive communication.

The reforms being carried out in our country today change the intellectual potential of our people in all areas with a new outlook and demand the development of active communicative qualities. In this process, the spiritual memory of our people is being restored, it is being manifested in various aspects of spiritual life.

This article discusses the scientific and practical importance of using innovative methods and technologies in teaching piano science to students in the educational process of music education and art education institutions.

This article discusses the importance of developing the socio-cultural competence of students based on a gender approach. Also, the analysis of the gender approach is based on international experiences.

This article presents thoughts and opinions about the difficult creative path and sharp turns in the life of Komiljon Otaniyozov, one of the famous creators of the 20th century, a singer, musician, actor, a mature artist of his time. In addition, today's efforts to preserve the name of this artist will be carefully considered.

This article talked about the concept of phraseologism, its development and importance. Also, the use of expressions in English and Uzbek languages, their characteristics, similarities and differences were also explained. In addition, valuable sources that have a great place in Uzbek and English linguistics and brief comments on them were also given. In addition, this article suggested the problems that arose in the process of translating phraseological units in two languages ​​and effective solutions to them. The benefits of comparing two languages ​​to language learners and nations were also highlighted.

In this article, the forms of address «you/you (polite form)» in Uzbek and German speech etiquette, various examples of situations of their use from works of art and their significance in the life of representatives of two nationalities, «siezen» (addressing you), «duzen» (addressing you in polite form) features of when and in what situations it is used, including two different situations in the speech of two peoples when referring to parents, siblings, relatives and friends in the family, what forms of address are used in official circles, to communicants of the two peoples The use of such forms of address as «du-you» and «Sie-You», expressing respect and closeness in everyday life, as well as their common, similar and different aspects, is revealed.

The article analyzes the influence of psychological, cognitive, emotional, cultural and social factors on the decisions of individuals and institutions of behavioral economics and the differences of these decisions from the decisions envisaged by the classical economic theory .