In today's fast-paced business environment, the role of Public Relations (PR) managers in shaping and safeguarding a company's image is critical. This article explores the main tasks of PR managers in promoting a positive perception of the company. From crafting key messages to managing media relations, crisis communication, and community engagement, PR managers play a multifaceted role in building and protecting the company's brand and reputation. By leveraging strategic communication tactics, they foster trust, credibility, and loyalty among stakeholders, driving business success. This article provides a concise overview of the article's content, highlighting the importance of effective PR practices in today's competitive marketplace.

public relations (PR), image management, brand building, reputation management, media relations, crisis communication

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