THE USE OF PR TECHNOLOGIES USED IN POLITICS
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Abstract
In today's political landscape, the intersection of technology and public relations (PR) plays a pivotal role in shaping political communication strategies. This article explores the evolution of PR technologies in politics, focusing on key areas such as social media, data analytics, artificial intelligence, online advertising, and crisis management. By examining historical context and contemporary trends, we uncover how politicians and political organizations harness these technologies to craft messages, target audiences, and manage their public image. Moreover, we delve into the ethical implications and future implications of these advancements, shedding light on the ever-changing dynamics of political PR in the digital age. Through case studies and expert insights, this article offers a comprehensive understanding of the intricate relationship between technology and politics, highlighting the challenges and opportunities that lie ahead.
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References
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