The article analyzes the influence of psychological, cognitive, emotional, cultural and social factors on the decisions of individuals and institutions of behavioral economics and the differences of these decisions from the decisions envisaged by the classical economic theory .

Economic processes, psychology, efficiency, profit, welfare, decision, finance, crisis, management.

. B. Nosirov, M. Primkulov, F. Sobirova. Milk productivity in farms innovative possibilities of increase. "Science, science, culture, technique and technology international scientific and practical on the topic of modern achievements and their application to the economy a collection of conference materials. Pages 1035-1037 https://andmiedu.uz/

FISobirova. Improving productivity in animal husbandry by improving product quality. European Journal of Agricultural and Rural Education 54-57 page Vol. 3 No. 12, December 2022 ISSN: 2660-5643 https://www.scholarzest.com

Tolanov is the son of Dilyorbek Ulugbek. (2023). WORK IN AGRICULTURAL ENTERPRISES RELATIONSHIPS IMPROVE INNOVATION DIRECTIONS INNOVATIVE DIRECTIONS FOR IMPROVING LABOR RELATIONS IN AGRICULTURAL ENTERPRISES. Evraziysky zurnal meditsinskikh i estestvennykh nauk, 3(9), 157–161. izvlecheno ot https://in-academy.uz/index.php/EJMNS/article/view/20869

Sobirova Feruza. (2022). IMPROVING PRODUCTIVITY IN ANIMAL HUSBANDRY BY IMPROVING PRODUCT QUALITY. European Journal of Agricultural and Rural Education , 3 (12), 54-57. Retrieved from https://www.scholarzest.com/ index.php/ejare/article/view/3048