THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF PUBLICISM AND TELEPUBLICISM
DOI:
https://doi.org/10.37547/Keywords:
publicism, telepublicism, journalistic genres, mass communication, media discourse, audiovisual media.Abstract
This article examines the theoretical and methodological foundations of publicism and telepublicism as forms of mass communication discourse. Publicism is analyzed as a communicative phenomenon that combines informational and persuasive functions and influences public opinion. The study explores the structural and stylistic characteristics of publicistic texts, their genre system, and their historical development. Particular attention is given to the transformation of traditional publicistic genres in modern audiovisual media, especially in television. The research concludes that telepublicistic discourse represents a multimodal communicative system formed through the interaction of verbal, visual, and auditory elements.
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