THEORETICAL APPROACH: INTERNET LINGUISTICS AND MEDIA LEXICON
DOI:
https://doi.org/10.37547/Keywords:
Internet linguistics; new media linguistics; multimodal discourse; abbreviations; code-switching; emoji; Uzbek language; social networks.Abstract
This article analyzes the theoretical foundations of Internet linguistics and new media linguistics and their mutual characteristics. Internet linguistics focuses mainly on the formal and structural aspects of language - abbreviations, spelling simplification, phonetic notation, and the formation of new lexical units. New media linguistics, on the other hand, interprets language as a multimodal, interactive, and cultural process, and focuses on the study of visual symbols such as emoji, GIF, stickers, and platform-specific discourses. The article also highlights the practical confirmation of these theoretical approaches on the example of abbreviations (kale, hbd), code-switching (meeting very productive), and multimodal tools observed in Uzbek social networks. The results of the study show that Internet and new media linguistics are complementary areas and that the Uzbek language is becoming an active part of the global digital discourse.
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