The development and improvement of the higher education system in the current conditions is not possible without the introduction of various kinds of innovations, the revision of some fundamental positions related to the question of what and especially how to teach a future specialist. Today, a necessary condition for high-quality education is its orientation, which is aimed at revealing and developing the creative potential of the student, his creative individuality, creativity.

creativity, creative education, creative industries, cultural goods, creative product, features of production and consumption of cultural goods.

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