DEVELOPING MEDIA COMPETENCE THROUGH GENERATIVE AI TOOLS IN ENGLISH TEACHER EDUCATION
DOI:
https://doi.org/10.37547/Keywords:
generative AI, media competence, English teacher education, ChatGPT, digital literacy, pre-service teachers.Abstract
Generative artificial intelligence (GenAI) tools such as ChatGPT, Gemini, and Canva AI are reshaping the landscape of digital communication and media production. For future English language teachers, these tools represent not merely technological conveniences but new objects of critical inquiry and professional competence. This article explores how generative AI can be purposefully used to develop media competence among pre-service English teachers. It examines the concept of media competence, describes specific GenAI tools and their pedagogical applications, and proposes practical strategies for integrating them into English teacher education programmes. The article concludes that when used critically and reflectively, generative AI tools can serve as powerful instruments for building the media literacy, digital authorship, and analytical skills that modern English teachers require.
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