NON-LINGUISTIC MEANS OF REALIZING THE PRAGMATIC FUNCTION OF ADVERTISING TEXT
DOI:
https://doi.org/10.37547/Keywords:
advertising, advertising text, pragmatics, substantive-pragmatic linguistics, semiotics, non-linguistic means, speech influence.Abstract
The article examines the functions and classification of non-linguistic means in advertising discourse. Special attention is paid to pragmatic factors that play a key role in advertising texts aimed at influencing the target audience and attracting consumers' attention. The author analyzes non-verbal components of advertising within the framework of the Uzbek substantive-pragmatic linguistic approach.
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