THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF PUBLICISM AND TELEPUBLICISM
DOI:
https://doi.org/10.37547/Keywords:
publicism, telepublicism, journalistic genres, mass communication, media discourse, audiovisual media.Abstract
This article examines the theoretical and methodological foundations of publicism and telepublicism as forms of mass communication discourse. Publicism is analyzed as a communicative phenomenon that combines informational and persuasive functions and influences public opinion. The study explores the structural and stylistic characteristics of publicistic texts, their genre system, and their historical development. Particular attention is given to the transformation of traditional publicistic genres in modern audiovisual media, especially in television. The research concludes that telepublicistic discourse represents a multimodal communicative system formed through the interaction of verbal, visual, and auditory elements.
Downloads
References
1.McCombs, M., & Shaw, D. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176–187.
2.Kostomarov, V. G. (1999). Language Taste of the Epoch: From Observations on Speech Practice of Mass Media. Moscow: Pedagogika-Press.
3.McQuail, D. (2010). McQuail’s Mass Communication Theory (6th ed.). London: Sage Publications.
4.Deuze, M. (2005). What is journalism? Professional identity and ideology of journalists reconsidered. Journalism, 6(4), 442–464.
5.International Federation of Journalists. (2019). Global Charter of Ethics for Journalists. Brussels: IFJ.
6.Society of Professional Journalists. (2014). SPJ Code of Ethics. Indianapolis: SPJ.
7.UNESCO. (2021). Journalism, “Fake News” and Disinformation: Handbook for Journalism Education and Training. Paris: UNESCO.
8.Navoi, A. (1996). Mahbub ul-qulub. Tashkent: Gafur Gulom Publishing House.
9.Navoi, A. (1997). Majolis un-nafois. Tashkent: Fan Publishing.
Kaykovus. (1994). Qobusnoma. Tashkent: Sharq Publishing House.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Articles published in this journal are licensed under the Creative Commons Attribution 4.0 International License (CC-BY 4.0). Under this license:
- Share: Copy and redistribute the material in any medium or format
- Adapt: Remix, transform, and build upon the material for any purpose, including commercially
Attribution required: You must give appropriate credit, provide a link to the license, and indicate if changes were made.
License URL: https://creativecommons.org/licenses/by/4.0/
Authors retain copyright of their work while granting the journal first publication rights.
