This article provides a relatively detailed scientific analysis of the role of aesthetic perception of nature and its expression in artistic images in the formation of ecological consciousness and culture in the majority of existing philosophical literature. However, according to the theory of "forward" and "reverse" connections in information transformation, any social activity of a person is based on a certain need, interest or a complex of them. In particular, the correlation of needs and interests is evident in the topic of aestheticization of ecology and ecologization of aesthetics that we are studying.

ecological consciousness, need, culture, nature, information transformation, aesthetic perception, globalization, theoretical knowledge.

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