THE EVOLUTION OF THE THEORETICAL FOUNDATIONS OF PUBLIC DIPLOMACY
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Abstract
Public diplomacy today is an interdisciplinary area in which diplomats, journalists, specialists in the field of international relations theory, and marketers work, which leads to a wide variety of views and approaches. In addition, there are related areas: civil diplomacy, cultural diplomacy. The development of public diplomacy, which combines such a vibrant diversity of participants, also implies a diversity of theoretical approaches. The article attempts to identify the common logic of theoretical approaches from various disciplines in order to understand the unified theoretical dynamics of public diplomacy.
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References
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