THE EVOLUTION OF THE THEORETICAL FOUNDATIONS OF PUBLIC DIPLOMACY
Keywords:
public diplomacy, cultural diplomacy, soft power, attraction, smart powerAbstract
Public diplomacy today is an interdisciplinary area in which diplomats, journalists, specialists in the field of international relations theory, and marketers work, which leads to a wide variety of views and approaches. In addition, there are related areas: civil diplomacy, cultural diplomacy. The development of public diplomacy, which combines such a vibrant diversity of participants, also implies a diversity of theoretical approaches. The article attempts to identify the common logic of theoretical approaches from various disciplines in order to understand the unified theoretical dynamics of public diplomacy.
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References
Nicholas J. Cull. 'Public Diplomacy' Before Gullion: The Evolution of a Phrase. http://uscpublicdiplomacy.org/pdfs/gullion.pdf
The Edward R. Murrow Center of Public Diplomacy. Definitions of Public Diplomacy. http://fletcher.tufts.edu/murrow/pd/definitions. html
Joseph S. Nye, Jr. Public Diplomacy and Soft Power. // The ANNALS of the America Academy of Political and Social Science 2008; б1б; 94. P. 98.
Joseph S. Nye, Jr. Soft Power. // Foreign Policy, No. 80, Twentieth Anniversary (Autumn, 1990), P. 1бб.
Joseph S. Nye, Jr. Public Diplomacy and Soft Power. // The ANNALS of the American Academy of Political and Social Science 2008; б1б; 94. P. 95
Michael J. Green. The Iraq War and Asia: Assessing the Legacy. // The Washington Quarterly. Spring 2008. P. 194.
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