EXPRESSION OF THE CONCEPT OF PROMISE IN POLITICAL SPEECH

Abstract

The speech act of promise can be accompanied by two other speech acts: encouragement and pledge. Moreover, since the main features of performative verbs, i.e. “I, you, here and now”, are present in promises, promise is also regarded as a performative act. In political promises, given the objectives of the discourse as well as the personal traits of the speaker, Most of political promises serve merely as advertising goals and are not intended to be fulfilled. The maxim of relevance is generally heeded in political promises and the violation of this maxim before elections is fairly rare. Political activists usually make use of efficient and influential manner of speech in their election campaigns.