FOLKLORE DISCOURSE AS A COLLECTIVE SPEECH ACTIVITY IN CULTURAL PRESERVATION.
DOI:
https://doi.org/10.37547/Keywords:
folklore, discourse, collective memory, cultural heritage, speech activity, tradition, digital folklore, communicative roles, folklore concepts, sociocultural identity.Abstract
This article explores folklore discourse as a dynamic form of collective speech activity rooted in cultural and historical contexts. Folklore serves as a repository of national identity, transmitting shared knowledge and stabilizing societal norms. The study examines the roles of participants in folklore discourse, emphasizing the interplay between speaker and listener, the adaptation of traditional texts, and the genre-determined nature of communicative roles. Additionally, it highlights the migration of folklore into digital spaces, reflecting its evolving forms in contemporary society. The analysis further delves into folklore concepts as cognitive constructs that shape collective worldviews, distinguishing between discourse-forming and non-discourse-forming concepts. By framing folklore discourse as both a cultural practice and a means of social cohesion, the article underscores its significance in preserving heritage while adapting to modern realities.
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