ANALYSIS AND APPLICATION OF ADVANCED DIGITAL MARKETING METHODS IN CREATING AND PROMOTING AN ONLINE TRADING PLATFORM

Authors

  • Tashmukhamedova Gulchekhra Takhirovna Director of the company "Revolution team" LLC
  • Narzullayev Asadbek Rustam o’g’li Student at the institute International School of Financial Technology and Science
  • Davronov Murodjon Shuxrat O‘g‘li Master of the Urganch branch of the Tashkent University of Information Technologies

Keywords:

Online trading platform, digital marketing, advanced techniques, e-commerce, customer engagement, promotion, SEO, PPC advertising, social media marketing, content marketing, email marketing, influencer marketing, data analytics, optimization.

Abstract

This article analyzes and explores the application of advanced digital marketing techniques in the creation and promotion of an online trading platform. With the increasing prevalence of e-commerce, it is crucial for online trading platforms to employ effective digital marketing strategies to attract and engage customers. The article examines various advanced digital marketing methods and provides insights on their practical application for creating and promoting an online trading platform.

Downloads

Download data is not yet available.

References

Smith, J. (2020). The Art of SEO: Mastering Search Engine Optimization. O'Reilly Media.

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation, and Practice. Pearson.

Heinze, A., Fletcher, G., Chadwick, S., & Chadwick, F. (2021). Social Media Marketing: Principles and Strategies. Oxford University Press.

Pulizzi, J., & Barrett, R. (2018). Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. McGraw-Hill Education.

Rosenbaum, S. (2022). Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success. SitePoint.

Brown, D., & Hayes, N. (2020). Influencer Marketing Strategy: How to Create Successful Influencer Marketing. Independently published.

Raab, A. (2021). The CDP Book: Managing Customer Data for Marketing Success. Independently published.

Kumar, V., & Reinartz, W. (2018). Customer Relationship Management: Concept, Strategy, and Tools. Springer.

Srinivasan, R. (2020). Data-Driven Marketing: Leverage Big Data Insights for Better Customer Engagement. Wiley.

Evans, D., & McKee, J. (2019). Social Media Marketing: The Next Generation of Business Engagement. Wiley.

Li, C., & Bernoff, J. (2011). Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business Review Press.

Downloads

Published

2023-09-19

Issue

Vol. 3 No. 9 (2023): International Bulletin of Applied Science and Technology

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Articles published in this journal are licensed under the Creative Commons Attribution 4.0 International License (CC-BY 4.0). Under this license:

  • Share: Copy and redistribute the material in any medium or format
  • Adapt: Remix, transform, and build upon the material for any purpose, including commercially

Attribution required: You must give appropriate credit, provide a link to the license, and indicate if changes were made.

License URL: https://creativecommons.org/licenses/by/4.0/

Authors retain copyright of their work while granting the journal first publication rights.

How to Cite

ANALYSIS AND APPLICATION OF ADVANCED DIGITAL MARKETING METHODS IN CREATING AND PROMOTING AN ONLINE TRADING PLATFORM. (2023). International Bulletin of Applied Science and Technology, 3(9), 169-175. https://researchcitations.com/index.php/ibast/article/view/2588

Similar Articles

11-20 of 1213

You may also start an advanced similarity search for this article.