MEASURING THE IMPACT OF CHANGE MANAGEMENT ON DIGITAL TRANSFORMATION SUCCESS
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In an era where digital transformation is a strategic imperative for service organizations, the effectiveness of change management practices has become a critical determinant of success. This study explores the relationship between change management initiatives and the outcomes of digital transformation efforts within service-based industries. By examining key change management factors—such as leadership support, communication strategies, employee engagement, and training programs—this research seeks to quantify their influence on digital transformation success metrics including adoption rates, customer satisfaction, operational efficiency, and innovation capacity. The study adopts a mixed-methods approach, combining survey data and case study analysis across multiple service sectors. The findings aim to provide practical insights for managers and change leaders on how to structure and evaluate their change initiatives to maximize the benefits of digital transformation.
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