ARTIFICIAL INTELLIGENCE AS A MARKETING TOOL IN DENTISTRY
DOI:
https://doi.org/10.37547/Keywords:
artificial intelligence, dental marketing, digital marketing, machine learning, personalization, chatbots, patient experience.Abstract
The rapid development of artificial intelligence (AI) technologies is opening up new opportunities for dental marketing. This literature review analyzes relevant publications on the use of AI in the promotion of dental clinics and services. Key areas of application are examined: personalization of the patient experience, chatbots and automated communication, online reputation management, and targeted advertising based on machine learning algorithms. The review covers publications from 2015–2025. It has been established that integrating AI into dental clinic marketing strategies can significantly increase patient retention, improve patient engagement, and optimize operational costs for promotion. However, a number of unresolved issues are identified: ethical issues of data processing, insufficient digital literacy among medical personnel, and a limited evidence base in the dental context.
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References
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