THE FUTURE OF HUMAN RESOURCES MANAGEMENT IN THE AGE OF ARTIFICIAL INTELLIGENCE: OPPORTUNITIES, CHALLENGES AND STRATEGIC ADAPTION
DOI:
https://doi.org/10.37547/Keywords:
Human Resources Management (HRM), Artificial Intelligence (AI), digital technologies, recruiting, talent acquisition, employee engagementAbstract
The advent of Artificial Intelligence (AI) is revolutionizing organizational management, with Human Resources Management (HRM) being at the forefront of this transformation. This article explores how AI is reshaping the future of HRM through automation, data-driven decision-making, and intelligent systems that enhance operational efficiency. This paper examines the key areas where AI is making an impact—including talent acquisition, performance management, employee engagement, and learning and development—while also addressing challenges such as ethics, bias, and the risk of dehumanizing HR functions. The study concludes that HR professionals must adopt a hybrid approach that leverages AI capabilities while maintaining the essential human-centric nature of HRM.
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References
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