This article is dedicated to analyzing research on social media addiction in the context of age and gender characteristics. The study covers the period from 1990 to 2024, examining dependence on social networks and its relationship with age and gender factors. The influence of age and gender factors on the formation of addiction is investigated through empirical research, theoretical approaches, and comparative analyses. Theoretical and practical aspects, as well as age and gender differences, are also explored.

Internet technologies, social media addiction, age factors, gender differences, psychological characteristics, psychological impact, research methodology, empirical studies, social comparison, psychological adaptation, socio-psychological consequences.

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