ANALYZING WEBSITE DATA TO ENHANCE E-COMMERCE PERFORMANCE

Main Article Content

Ismailova Khanifajon

Abstract

The paper aims to define the website analytics in e-retailing industry. Most customers prefer to buy online rather than buy in a traditional way. Most business transfer and adapt their strategies to e-commerce channels. The research is about the websites analytics of four e-retailing giants Amazon and Walmart. The results shown that how many traffic they use, marketing channels engagement and displaying advertisement. Based on the obtained results, a set of recommendations was proposed to increase the loyalty of Internet consumers.

Downloads

Download data is not yet available.

Article Details

Section

Articles

How to Cite

ANALYZING WEBSITE DATA TO ENHANCE E-COMMERCE PERFORMANCE. (2024). International Bulletin of Applied Science and Technology, 4(6), 98-102. https://doi.org/10.37547/

References

Burby, J and Brown, A (2007). WeB Analytics Definitions. Retrieved from http://www.digitalanalyticsassociation.org/standards

Filson, D. (2004). The Impact of E‐Commerce Strategies on Firm Value: Lessons from Amazon.com and Its Early Competitors. The Journal of Business, 77(S2), S135–S154. https://doi.org/10.1086/381640

Kaushik, A ( 2009) Web Analytics 2.0: the Art of Online Accountability and Science of customer Centricity (1st Edition). Indianpolis, IN: John Willey & Sons.

Landrecht, T., Zhang J., Chen, J, and Chen, J,C. and Kim J (2020). Amazon. Seminar on Business Strategy BUS478

Marcilla L, B. (2014). Business Analysis for Walmart, a grocery retail chain and improvement proposals. Southest Missouri State University

Annual Report (2020) Available from https://ir.aboutamazon.com/annual-reports-proxies-and-shareholder-letters/default.aspx

Annual Report (2020) Available from https://corporate.walmart.com/media-library/document/2020-walmart-annual-report/_proxyDocument?id=00000171-a3ea-dfc0-af71-b3fea8490000

Zheng J,G. and Pelstverger S. (2015) Web Analytics Overview. Retrieved from https://www.researchgate.net/publication/272815693_Web_Analytics_Overview

Similar Web Pro. Available from https://pro.similarweb.com/

Similar Articles

You may also start an advanced similarity search for this article.