THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CONSUMER PURCHASING BEHAVIOR IN DIGITAL MARKETS
DOI:
https://doi.org/10.37547/Keywords:
Artificial Intelligence, Consumer Purchasing Behavior, Digital Markets, E-Commerce, Personalization, Recommendation Systems, Consumer Trust.Abstract
Artificial Intelligence (AI) has become a key factor influencing consumer purchasing behavior in digital markets. AI technologies such as recommendation systems, predictive analytics, chatbots, and personalized marketing help businesses better understand customer preferences and improve online shopping experiences.
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