SPACE ANALYSIS OF THE INTERNAL AND EXTERNAL ENVIRONMENT OF TEXTILE ENTERPRISES IN UZBEKISTAN
Keywords:
marketing environment, internal and external environment, stability of external environment, industrial attractiveness, competitive advantage, financial stability, strategic position in the market.Abstract
Analysis of the internal and external marketing environment of textile enterprises in Uzbekistan operating in a competitive environment and changing market conditions, market position was studied. Analysis of internal and external marketing environment of textile enterprises, market position was used in SPACE-analysis. In this article, the strategic position and situation of the textile enterprises in Uzbekistan in the market is determined, and relevant practical recommendations are developed.
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