METHODS OF ADVERTISING'S PSYCHOLOGICAL IMPACT ON THE PERSON

Authors

  • Alimov Olmasjon Ismatovich New Age University Teacher of the Department of “Special Pedagogy”

DOI:

https://doi.org/10.37547/

Keywords:

advertising, personality, psyche, consumer, buyer, observation.

Abstract

In each country, advertising is aimed at the audience of this country, it is intended for the population of a particular country. The only thing is that the products and services consumed in different countries coincide, but at the same time advertising has its own characteristics and affects the carriers of a particular language culture. In this article, we have described the psychology of advertising and the effectiveness of its impact.

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References

1.Leech G.N. English Language series. English in adversting. A linguistic Study of Adversting in Great Britain. London: Longmans, 1966. - 210 p.

2.Розенталь Д.Э., Кохтев Н. Н. Язык рекламных текстов. – Москва: МГУ, 1981.

3.Шмелева Т.В. Медиатизация как феномен современной культуры и объект исследования // Вестник Новгородского гос. ун-та. 2015. No 90.

4.Russell J., Thomas W., Lane R. Kleppner’s Advertising Procedure. 13th ed. Prentice-Hall International, Inc., A Simon & Schuster Company. 1996.

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Published

2025-11-04

How to Cite

METHODS OF ADVERTISING’S PSYCHOLOGICAL IMPACT ON THE PERSON. (2025). International Bulletin of Applied Science and Technology, 5(10), 287-289. https://doi.org/10.37547/

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