THEORETICAL ASPECTS OF ANALYSIS AND SELECTION OF A COMPETITIVE STRATEGY FOR BUSINESS DEVELOPMENT
DOI:
https://doi.org/10.37547/Keywords:
business development, strategy, risk analysis, economy, strategic management, enterprises.Abstract
The article examines the main theoretical and methodological approaches to the organization's competitive strategy for business development. The significance of the article is that its results allow: to identify trends in the development of competitive strategies; to determine the intensity of competition in a particular market; to increase the competitiveness of business structures in the context of increasing globalization.
Downloads
References
L. Rogers M. Marketing in small business: Textbook. - M.: Audit, UNITY, 2011. -452 p.
Ansoff I. New corporate strategy. - St. Petersburg: Piter Publishing House, 2009. -416 p.
J. Grayson, Carl O'Dell. American management on the threshold of the XXI century: Textbook. - M.: Economy 2007. - 421 p.
Zaitsev L. G., Sokolova M. I. Strategic management: Textbook. - M.: Jurist, 2002. - 416 p.
Lyukshinov A. N. Strategic management: Textbook for universities. - M.: UNITY - DANA, 2010. -375 p.
Bowman K. Fundamentals of Strategic Management. Textbook for Universities. - M.: UNITY, 2009. - 175 p.
M. Porter. Competition: Textbook. - M.: Williams, 2005. - 608 p.
Smirnov E. A. Fundamentals of Organization Theory: Textbook for Universities. - M., 2008. - 456 p.
Smith A., Frank J. Zhukovsky. Practical Marketing: Textbook. - M.: MCDO LINK, 2003. - 462 p.
Ishcheyko A. V. Foreign Economic Activity of Enterprises: Textbook. - Novosibirsk, 2004. -795 p.
R. Campbell McConnell, Stanley L. Brew. Economics: Textbook. - M.: Respublika, 2005. -759 p.
