CHANGING FEATURES OF INNOVATION MANAGEMENT IN THE CONTEXT OF DIGITAL TRANSFORMATION
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https://doi.org/10.37547/Keywords:
In the context of digitalization Innovative development requires enterprises not only to invest in the latest technologies, but also to change their approach to management, organizational culture and human resources.Abstract
The article describes the relevance of innovative development management for modern business in the context of digitalization, the fact that effective innovation management allows not only to increase the competitiveness of an enterprise, but also to create a stable basis for its long-term development, and that innovations can be directed towards the creation of a new industry or integrated into an existing one.
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