In the article, scientific and creative activity is clearly manifested through thinking, will, discretion, intellect, logic, creativity, desire, memory, thinking, sensitivity, ability. In this process, the scientist creates new spiritual and material wealth. That is, scientific creativity is a special type of work, its special and highest form. An important mechanism of scientific and creative activity has more coherence with thinking. On the basis of thinking, a person has the opportunity to know the existence in a deep and comprehensive way. In thinking, the signs of objects and events and their legal interconnections, general and specific aspects are clearly displayed.

Innovation, innovation, Social development, Novation, Moral values, Intellectual activity, invention, ability, discovery.

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