THE STANDARDS OF FEMININITY IN THE DIGITAL SPACE AND THEIR IMPACT ON THE SPIRITUAL-MORAL THINKING OF STUDENTS (ON THE EXAMPLE OF INSTAGRAM AND TIKTOK)
DOI:
https://doi.org/10.37547/Keywords:
standard of femininity, social networks, virtual image, identity, Instagram, TikTok, gender, digital culture.Abstract
In the context of digital communication and globalization, social networks, particularly the Instagram and TikTok platforms, have become a significant cultural arena for shaping and popularizing standards of femininity. This article analyzes the issues of conflict and harmony between the virtual representation of femininity and real social experience. Based on content analysis and a discursive approach, female images on Instagram and TikTok are examined from the perspective of aesthetic, behavioral, and identity criteria. The research findings reveal that the standards of femininity being formed in the virtual space directly influence gender roles, self-awareness, and social pressures in real life.
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