ENHANCING THE ROLE OF DIGITAL TRANSFORMATIONS IN INCREASING THE ACCESSIBILITY OF BANKING SERVICES
DOI:
https://doi.org/10.37547/Keywords:
digital transformation, banking services, internet banking, mobile banking, financial technologies (FinTech), artificial intelligence, digital economy.Abstract
This article comprehensively analyzes the role and importance of digital transformation in increasing the popularity of banking services. In the current conditions of globalization and the digital economy, the introduction of innovative technologies in the banking system allows you to improve the quality of customer service, simplify the use of services, and save time and costs. The article also analyzes the problems arising in the process of digital transformation, including factors such as information security, lack of technological infrastructure , and the level of digital literacy of the population.
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References
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