This article examines the impact of tourism infrastructure development on tourism demand in Uzbekistan. The analysis covers key aspects of infrastructure, including transport, the hotel sector, tourist facilities and access to communications. Both positive effects of development (increase in tourist flow, length of stay, route diversification) and potential negative consequences (increase in cost of services, urbanization, environmental problems) are considered. The article analyzes the relationship between the quality of infrastructure, affordability, marketing and geopolitical factors affecting demand. Particular attention is paid to sustainable tourism development strategies in Uzbekistan aimed at balancing economic growth and preserving cultural and natural heritage. The article offers recommendations for further development of the tourism industry, contributing to the balanced development of regions and increasing tourist flow, taking into account the specifics of Uzbekistan.

tourism, infrastructure development, economic growth, investments in tourism, transport infrastructure, hotel sector, tourist sites, cultural heritage, natural resources, sustainable tourism development, ecotourism, marketing and promotion, visa policy, safety of tourists

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