RAQOBATBARDOSH MARKETING STRATEGIYALARINI SHAKLLANTIRISH ORQALI KORXONA FAOLIYATI SAMARADORLIGINI OSHIRISH

Authors

  • Sayfullayeva Maxsuma Jumadillo qizi Toshkent davlat agrar universiteti talabasi
  • Mamatqobilov Sherali Ilmiy rahbar: Toshkent davlat agrar universiteti dotsenti

DOI:

https://doi.org/10.37547/

Keywords:

raqobatbardoshlik, marketing strategiyasi, SWOT-tahlil, differensiatsiya, pozitsionerlash, bozor ulushi, korxona samaradorligi.

Abstract

Ushbu maqolada raqobatbardosh marketing strategiyalarini shakllantirishning nazariy-metodologik asoslari yoritilgan. Korxonaning bozordagi raqobat mavqeini mustahkamlashda SWOT-tahlil, farqlanish (differensiatsiya) va pozitsionerlash usullarining ahamiyati ko'rsatib berilgan. Raqobatbardosh strategiyalarni tanlash mezonlari, ularni amalga oshirishda uchraydigan muammolar tahlil qilingan hamda korxona faoliyati samaradorligini oshirish bo'yicha ilmiy-amaliy tavsiyalar ishlab chiqilgan.

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References

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Published

2026-07-28

Issue

Vol. 6 No. 7 (2026): International Bulletin of Applied Science and Technology

Section

Articles

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How to Cite

RAQOBATBARDOSH MARKETING STRATEGIYALARINI SHAKLLANTIRISH ORQALI KORXONA FAOLIYATI SAMARADORLIGINI OSHIRISH. (2026). International Bulletin of Applied Science and Technology, 6(7), 212-218. https://doi.org/10.37547/

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