INCREASING COMPETITIVENESS THROUGH DIVERSIFICATION OF HOTEL SERVICES
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The article explores the main methods and advantages of diversifying hotel services to increase competitiveness. The growing competition in the tourism sector and the constantly changing needs of customers require hotels to offer new services. Service diversification allows hotels to increase their customer base, adapt to their needs, and cater to different market segments. The article discusses topics such as offering new services, implementing innovations, and developing a brand through diversification. This article provides useful recommendations for hotel managers and tourism professionals.
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