The article examines the main theoretical and methodological approaches to the organization's competitive strategy for business development. The significance of the article is that its results allow: to identify trends in the development of competitive strategies; to determine the intensity of competition in a particular market; to increase the competitiveness of business structures in the context of increasing globalization.

business development, strategy, risk analysis, economy, strategic management, enterprises.

L. Rogers M. Marketing in small business: Textbook. - M.: Audit, UNITY, 2011. -452 p.

Ansoff I. New corporate strategy. - St. Petersburg: Piter Publishing House, 2009. -416 p.

J. Grayson, Carl O'Dell. American management on the threshold of the XXI century: Textbook. - M.: Economy 2007. - 421 p.

Zaitsev L. G., Sokolova M. I. Strategic management: Textbook. - M.: Jurist, 2002. - 416 p.

Lyukshinov A. N. Strategic management: Textbook for universities. - M.: UNITY - DANA, 2010. -375 p.

Bowman K. Fundamentals of Strategic Management. Textbook for Universities. - M.: UNITY, 2009. - 175 p.

M. Porter. Competition: Textbook. - M.: Williams, 2005. - 608 p.

Smirnov E. A. Fundamentals of Organization Theory: Textbook for Universities. - M., 2008. - 456 p.

Smith A., Frank J. Zhukovsky. Practical Marketing: Textbook. - M.: MCDO LINK, 2003. - 462 p.

Ishcheyko A. V. Foreign Economic Activity of Enterprises: Textbook. - Novosibirsk, 2004. -795 p.

R. Campbell McConnell, Stanley L. Brew. Economics: Textbook. - M.: Respublika, 2005. -759 p.