This article is devoted to the study of Speech etiquette and its significance in expressing every nation’s culture , language and spirit . The author refers to the content of the concept “Politeness” (Speech Etiquette) in different cultures and  consider the ways of their representation. The ways of reaching successful communication by following the social norms and principles of Speech etiquette and its place in our national cultural life will be discussed in this article.

politeness, speech etiquette ,social norms of behaviour , attitudes, respect, honor, communication

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