THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CONSUMER PURCHASING BEHAVIOR IN DIGITAL MARKETS. International Bulletin of Applied Science and Technology, [S. l.], v. 6, n. 6, p. 62–70, 2026. DOI: 10.37547/. Disponível em: https://researchcitations.com/index.php/ibast/article/view/7242. Acesso em: 12 jun. 2026.