Abstract

This study explores the cultivation of advanced professional communicative competence among university students through the integration of innovative technologies in the "Culture of Speech and Communication" course. Utilizing a multifaceted approach, incorporating cutting-edge technological tools, the research aims to assess the impact of these innovations on students' communicative proficiency. The investigation delves into the effectiveness of technology-enhanced learning in fostering nuanced speech and communication skills essential for professional success. Through a comprehensive analysis of the outcomes, this study contributes valuable insights to the evolving landscape of technology integration in higher education and its role in shaping communicative competence.

Keywords

• Proficient Professional Communication, Progressive Pedagogical Technologies, Communicative-Activity Methodology, Professional Speech Culture, Integrative Interdisciplinary Framework, Case-Based Learning Technologies.

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